Post by account_disabled on Dec 30, 2023 22:46:41 GMT -7
Beautys marketing strategy has been innovative and inclusive from day one with Rihannas vision of Beauty for All at its core. But what are the secrets to Fenty Beautys marketing strategy and how did they change the game Lets jump in and find out. Embracing diversity We all remember Fenty Beautys legendary launch right Before Fenty Beauty there was a gap in the market for a truly representative foundation range. After personally experiencing this Rihanna decided to solve the problem and create a brand for everyone. Launching with over shades of foundation in countries the brand immediately smashed the stereotype surrounding celebrity beauty brands and revolutionised the industry by embracing diversity from the get go.
This has proved incredibly effective as more people are keen to see more attainable portrayals of beauty. According to research from Mintel of beauty consumers say they shop from brands that showcase diversity or inclusivity. Show dont tell Fenty Beauty didnt claim they were inclusive having Mobile App Development Service never used the term in their messaging they proved it. Having universal shades available and accessible to all wasnt enough for Rihanna and her team Fenty Beauty incorporated and prioritised inclusivity into their marketing strategy. The brands social media platforms are filled with educational and user generated content as well as authentic stories that resonate with their community. Having high quality products Way back in Rihanna registered the trademark for Fenty Beauty.
Adid she spend the next three years Perfecting the products. Before launching Fenty Beauty Rihanna spent over two years developing the right formulations that would work for all skin types. Combined with the brands Beauty For All vision Rihannas dedication resulted in high quality products with an affordable price tag. Leveraging social media Fenty Beauty has a strong community which theyve built by leveraging their social media. of voice is fun conversational and reflects its young mostly female audience.
This has proved incredibly effective as more people are keen to see more attainable portrayals of beauty. According to research from Mintel of beauty consumers say they shop from brands that showcase diversity or inclusivity. Show dont tell Fenty Beauty didnt claim they were inclusive having Mobile App Development Service never used the term in their messaging they proved it. Having universal shades available and accessible to all wasnt enough for Rihanna and her team Fenty Beauty incorporated and prioritised inclusivity into their marketing strategy. The brands social media platforms are filled with educational and user generated content as well as authentic stories that resonate with their community. Having high quality products Way back in Rihanna registered the trademark for Fenty Beauty.
Adid she spend the next three years Perfecting the products. Before launching Fenty Beauty Rihanna spent over two years developing the right formulations that would work for all skin types. Combined with the brands Beauty For All vision Rihannas dedication resulted in high quality products with an affordable price tag. Leveraging social media Fenty Beauty has a strong community which theyve built by leveraging their social media. of voice is fun conversational and reflects its young mostly female audience.